TCB | Apple Pay

The campaign aims to promote math by leveraging its monotony and somniferous characteristic to aid seniors who are in dire need of sleep.

Storyboard:

Underrated storyboards & scripts that unfortunately didn’t make the cut:

Key Visual:

Welcome Apple Pay to Vietnam

BRIEF//

Creative Director: Thanh Ngo

Art Directors: Quan Le/juu, Tam Chung

Storyboard: Quan Le/juu

Copywriters: Hanh Nguyen, Bu Nguyen

CREDITS//

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