MEAL SAVIOURS
To emphasize the ‘gods’ or ‘saviours’ aspect of the campaign, our team decided to incorporate Renaissance elements with heavenly copy into the design.
The Heinz arch will serve as the angel‘s halo. The main color theme for the campaign is chosen to be Fire Engine Red in honour to Heinz’s colour theme. Each game will have unique loading screens that aim to inspire the audience to take action.
BRIEF//
Lable Heinz the only food worth pausing online life for.
CREDITS//
DOG BLOOD CREATIVE SCHOOL