THE

UNBORN BOXERS

The campaign's goal is to increase public knowledge of safe abortion by exploiting the image of hitting one's stomach in an effort to abort. And who would be fitter for the role other than Mike ‘The baddest man on the planet’ Tyson?

BRIEF//

Raise your local area’s awareness that abortion is healthcare.

CREDITS//

DOG BLOOD CREATIVE SCHOOL

Art Directors: Quan Le/juu, My Luong

Copywriters: Quan Nguyen, Thao Nguyen, Trung Nguyen

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